Post by bitheerani11223 on Oct 26, 2024 10:27:54 GMT
Now that digital transformation is really starting to take off, we are faced with constant evolution and improvement in many areas that are sometimes difficult to keep up with. It is no longer enough to have a website to be present on the Internet, you need to have the best website, beautiful, clear, structured and well positioned. And to do all this it is essential to know where we are starting from and where we are moving , that is why I want to talk about one of my favorite tools under the title of why SEMrush is the best tool to do a complete analysis of your website.
Just like when we are going to implement a business plan , a communication strategy or any solution implemented for a problem, we social media marketing service start by making a complete analysis of the situation in which we find ourselves. To analyze the website within the market in which we want to operate, based on the existing competition and the business objectives, it is important to know which data is relevant and which is not, when making certain decisions. For this reason, it is essential to have specialized tools for this type of measurement.
Go to SemRush
What is SEMrush?
Before we get started, we need to clarify, for those who don't know, what SEMrush is and what it is generally used for.
SEMrush is a digital tool made up of several functionalities that can be used to do SEM, SEO, impact and view measurement, social networks, web audits... and any function you can imagine that has to do with programming or measuring elements related to digital advertising and communication.
The added value that SEMrush has and that makes it stand out from any other tool is that it allows direct interconnection between all its modules to obtain large doses of significant information with just a click. This allows us to have a perception of all the data that we want to monitor, and gives the possibility of creating a visualization panel where we can see the evolution of the content simultaneously. The time savings and the valuable information that it can provide us cannot be explained in a quantified way . Well, I can say without a doubt, from my own experience, that SEMrush is the best tool for any digital marketing function.
SEMrush is the best program for digital advertising
What is SEMrush used for?
This tool is initially designed to perform a keyword search and analysis, or keyword research based on the parameters that we want to add to our communication plan. But this is only one of the functions that SEMrush can have, as it will also allow us to check if they exist and, if so, see their evolution, Google Ads campaigns of the competition . As well as track the evolution of their keywords and complete audits of their websites.
To make it clear, I will explain in more detail the main functions for which it is used so that, when we get to the moment of talking about the price, no one will be shocked and see that it is truly worth it .
Keyword research with SEMrush
This feature is the most well-known to anyone who has heard of this application. But it doesn't allow us to do a normal tracking of certain keywords that we are interested in, but it gives us incredibly valuable information that will help us focus our positioning and choose the keywords that will be functional. Some of the things that SEMrush can show about the keywords in relation to the domain we indicate are:
The position and movement that a keyword has had
The URLs where this keyword is positioned
The average monthly search volume for that keyword
The traffic that the keyword in question achieves
The CPC of those keywords if they are being used in a Google advertising campaign
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Backlinks from a domain
Within the Organic Research tool, the platform allows us to access data on backlinks and their movement over time on the network . It gives us access to the backlink history of the domain we want to track or inspect.
This has been one of the new features that has improved SEMrush the most , because with this information we will be able to know where the traffic comes from for the domains that are in the best positions in the search engines, which addresses link to them, through which words and what the anchor text is that allows these links.
Right now you cannot gain organic positions if you do not have a good backlink and linking strategy behind you, as this will help above all to have high visibility and quality traffic.
SEMrush graphs and measurements for creating SEM campaigns
Geolocalized positioning
Another feature that SEMrush offers is to perform several keyword searches , geolocated by country, province or autonomous community to know which word to use to position in each geographic area.
This can be very useful for advertising businesses that have branches in several provinces , as they will be able to do an analysis of the competition that surrounds them in each one, making sure to use effective keywords that place them in the first geolocated positions.
For example, if a business is based in Madrid, but sells in Toledo and Seville, it will be more interested in positioning itself for sales in Toledo and Seville , which are the provinces in which the sale and contact with the client take place.
